Newman Agency – Webpräsenz | CRM | Social Media Analyse Tool

Description

Technical Project Description:

The Newman Social Media Angels / Social Media Support WordPress project is intended to position the Newman Agency in the field of social media support. To this end, I designed a WordPress site that reflects the look and feel of social media. I used the Revolution Slider for the header, with which I developed an active animation to create a catching opener. This also led to more views.

To further optimize the site, I used Google Analytics and Hotjar to find out which elements are important and not important for the user.

As a result, the social analysis registration form was optimized so that the form acts like a kind of software input field for analyzing the social media channel. This proved to be the right decision and more inquiries were converted.

In order to efficiently accommodate the requests in the agency's everyday life, the e-mail requests from Zoho Mail were systematically introduced into a Kanban of the project using Zoho Projects.

In the final step, I set up a Google AdWords campaign, which I created in great detail in order to survive the tough battle between agencies.