Mania.Design – Marketplace | Product Designer | 3D Jewelry Configurator | Logo Design | SEO | CRM | IT Strategy

Description

Technical Project Description:

Mania.Design is a print-on-demand platform for jewelry, for which a WordPress multi-vendor system with many features was developed and a design was created that is target-oriented for the jewelry industry and jewelry enthusiasts. Furthermore, a 3D jewelry configurator was developed by an external agency to create the 3D jewelry engraving images for the online store. The use of 3D software to create the jewelry images was crucial, as the designers at Mania.Design want to have a high number of their designs on the Mania.Design jewelry every week. The development took 146 days.

The first step was to set up a multi-vendor system based on WordPress. In addition, a design configurator was used and fully adapted to the look & feel of Mania.Design and the functions for the jewelry area were added.

The second step was the first design and layout process for the WordPress site. A clean but eye-catching design was chosen here, without appearing overloaded. I also created the Buddha logo in collaboration with a logo designer from Poland.

When we realized that after the launch the designers uploaded a lot of designs on the Mania.Design platform, we had to take a detour to photography. Here I teamed up with a 3D agency that specializes in 3D decorative images. After several correction loops, we came up with a result that is now used to create 3D jewelry images that are very real and have made the purchasing decision much easier.

To give the designers on Mania.Design an incentive to advertise their store on Mania.Design, I integrated an on-page affiliate system and created the necessary advertising material.

After an IT strategy consultation, the Mania.Design platform was connected to the Zoho CRM Plus system. On the one hand, the chat and orders run into the CRM and, on the other hand, internal processes and workflows are processed transparently with Zoho Projects. Based on my marketing and business experience, I created these workflows to make the workflow easier for employees without barriers.

We are currently implementing the content marketing strategy, which was designed based on my many years of experience.