PARUG – Web Presence | Cost Calculator | Logo Design | CRM Collection Software | IT Strategy
Description
PARUG GmbH
2014-2016
Technical Project Description:
PARUG was a service to reclaim unauthorized processing fees for private customers from banks.
The first step for PARUG was to set up the company's website with a simple request form in order to quickly enter the market. In the second step, a complex reclaim calculator was programmed, which quadrupled the number of cases submitted and streamlined PARUG's workload.
In order to make the best use of the limited time in PARUG's seasonal business, I designed an image video in collaboration with a 3D animation agency.
This was followed by setting up the Google AdWords account. The account was set up in detail by me after a Google AdWords training course in 2014. The CTR and conversions were impressive. Within 6 months, the company had generated around €500,000 in sales.
In a further marketing strategy, the domain score was increased by means of content marketing and backlink cooperation, the page value was increased to 40000 EURO and the reach was increased to 150 users per day without Google AdWords.
In order to process the high number of customers, I introduced a collection software called IKARUS that is suitable for the industry. I reprogrammed the system to make the debt collection software ready for customer-to-bank-refund mode. After that, 50 cases a day with correspondence to the customer and the bank could be processed by one person.
A small side activity was the development of the logo, which should represent a connection between customer, PARUG and bank.